Tags
FlightCheck, illustrator, InDesign, Markzware, prelight, Quark
FLIGHTCHECK
Professional
The “How To” Guide
For resellers and salespeople selling
Markzware’s new FlightCheck v6.76
2011
——
English version
FlightCheck
——
Executive Sales Guide
1) Intro and Features
2) Sample Call Script
3) Overcoming Objections (A Must Read!)
4) Online Tutorials and Sales Tools
Intro and Features
FLIGHTCHECK® Professional version 5.52 is the latest most impressive release from what was already the most comprehensive and powerful preflight application on the market. It was
created for printers, service bureaus, advertising agencies, graphic studios and publishers as a complete prepress and design quality assurance tool. Commonly known as the de-facto standard in Preflighting. FLIGHTCHECK® is the leading application in this large niche
market.
That is right, you can sell FlightCheck Professional into just about any sector within the Graphic Arts category! This makes selling easy, for technical, as well as customer service or
management alike use FlightCheck Professional.
Markzware also has many other important and industry-known preflighting and workflow applications, solutions and utilities. For a complete product list, please see: http://www.markzware.com/product
KEY SELLING FEATURES FLIGHTCHECK® Professional v5.52
• Checks for over 300 potential printing problems, such as missing fonts or images, hairlines, low-res images, OPI or ICC usage, etc.!
• “Preflights” or scans and checks all major DTP applications (InDesign®, QuarkXPress®,
Illustrator®, Word, PowerPoint, Publisher, PhotoShop®, FreeHand®, FrameMaker® and PDF files to name the most popular).
• Collects the entire job – all images, fonts, and even XTensions/Plugins – into one folder
(Approved mark if passes) ready for press/printing.
• Stand-alone application. No other application need be present to scan files.
• Switches checks based on file type (PDF checks or Native file checks)
• Operates extremely fast. (Latest release v5.52 is much faster on OSX)
• Saves time and money by potentially eliminating plate and paper waste with properly
formatted documents. No re-work and costly delays.
————————————————————–
FlightCheck Professional 5.52
——
Objection: I do not need FlightCheck (from designer) for I do not make
mistakes- I am very careful.
OVERCOMING the Objection: Do you create everything only in-house, never getting artwork from outside? (If they do, then that is one overcoming point) But even if you make everything in-house, don’t you ever have “Monday mornings” or “Friday afternoons?” All it takes is one small, but nasty mistake to lose a customer. FlightCheck Professional is all about assisting you, being your friend- just like quality assurance on an assembly line, you just need it.
Note for Selling to Printers/Repro Houses:
Keep in mind- Almost any repro-house (Prepress house) or printer with in-house repro.
(Digital, Offset, screen or otherwise) almost ALWAYS HAS NO GOOD OBJECTION for not
using FlightCheck Professional. Please take a hard-sell approach to them, for printers receive hundreds or thousands of jobs each year from outside clients, in all sorts of formats and thus FlightCheck Professional is the only choice!
——
FlightCheck Professional 5.52
——
Please feel free to contact Markzware Europe with any questions or requests.
Markzware Europe Contact Information:
Contact: David J. Dilling
Via E-Mail
sales@markzware.nl
Web Site: http://www.markzware.com
http://www.markzware.com/wheretobuy
©1993-2011 Markzware, Inc. All rights reserved.
Markzware also has many other important and industry-known preflighting and workflow applications, solutions and utilities. For a complete product list, please see: http://www.markzware.com/product
FlightCheck Professional 5.52
• Mac
• The most comprehensive preflight package on the market.
• Incorporates a “map” of where all problems reside in your document utilizing our “problems layout” window. Just click the “go to problem” button and FLIGHTCHECK® takes you directly into the document to fix or address all printing concerns.
• FLIGHTCHECK® creates its own fonts database for ultimate font control.
• Create and customize multiple sets of “Ground Controls” settings for each job, or type of jobs.
• TrueFile help provides useful help text to educate users on why a certain red “x” mark is an issue and in many cases even how to fix it!
What’s NEW in FLIGHTCHECK® Professional 5.5?
• Provides both preflighting of native files and postflighting of PDF or ps files.
• Carbon support for Mac OS X means native functionality and performance in both Mac OS X and OS 9.
• A special PDF object model allows access to virtually all intricate detail within a PDF file, based on the official Adobe specification.
• FlightPlans added to provide pre-set Groud Control and interfaces for various settings, such as PDF production or native file preflighting for designers.
• PDF FlightPlans include PDF/X-1a and PDF/X-3.
• Upgraded and expanded file support includes QuarkXPress 6, Microsoft WORD,
PowerPoint, and Publisher, plus many others.
• Cross-platform Ground Controls allow sets created in FlightCheck Macintosh to be used in FlightCheck Windows and vice versa.
• OpenType fonts now supported as well as TrueType and Adobe Type 1 fonts.
What’s NEW in the latest update release, FLIGHTCHECK® Professional 5.52? (Note: This is a free update for current FC Pro v5.5 users)
• Full preflight support for PDF version 1.5
• Optimized performance and faster processing
——
First FLIGHTCHECK,
then PDF
Latest version is FlightCheck v6.76… See http://www.markzware.com for more info on FlightCheck today!
Brought to you by Markzware.
